The neural correlates of trustworthiness evaluations of faces and brands: Implications for behavioral and consumer neuroscience

Keyphrases

• Neural Correlates 100%
• Trustworthiness Evaluation 100%
• Behavioral Neuroscience 100%
• Trustworthiness Judgments 100%
• Consumer Neuroscience 100%
• Interpersonal Trust 80%
• Amygdala 60%
• Orbitofrontal Cortex 60%
• Brain Activation Pattern 40%
• Brain Regions 20%
• Functional Magnetic Resonance Imaging 20%
• Trustworthiness 20%
• Human-like 20%
• Consumer Behaviour 20%
• Task Familiarity 20%
• ROI Analysis 20%
• Trust in Brand 20%
• Good Quality 20%
• Personality Characteristics 20%
• Cultural Objects 20%
• Control Task 20%
• Brand Trust 20%

Psychology

• Interpersonal Trust 100%
• Orbitofrontal Cortex 100%
• Amygdala 100%
• Functional Magnetic Resonance Imaging 33%
• Consumer Behavior 33%
• Familiarity 33%