The influence of corporate webcare and brand advocates on online complaint observers

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	Proceedings of the 2016 EMAC Regional Conference
Herausgeber (Verlag)	European Marketing Academy
Publikationsstatus	Veröffentlicht - 2016
Extern publiziert	Ja
Veranstaltung	7th Regional EMAC Conference - Sarajevo, Serbien Dauer: 14 Sep. 2016 → 16 Sep. 2016

The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers
Hutzinger, C. (Redner*in), Weitzl, W. J. (Redner*in) & Wolfsteiner, E. (Redner*in)
15 Sep. 2016
Aktivität: Gespräch oder Vortrag › Vortrag

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@inproceedings{35b7982e89394e3e9e9a0917d6cbef80,

title = "The influence of corporate webcare and brand advocates on online complaint observers",

author = "Clemens Hutzinger and Weitzl, \{Wolfgang Jonas\} and Elisabeth Wolfsteiner",

year = "2016",

language = "English",

booktitle = "Proceedings of the 2016 EMAC Regional Conference",

publisher = "European Marketing Academy",

note = "7th Regional EMAC Conference ; Conference date: 14-09-2016 Through 16-09-2016",

}

TY - GEN

T1 - The influence of corporate webcare and brand advocates on online complaint observers

AU - Hutzinger, Clemens

AU - Weitzl, Wolfgang Jonas

AU - Wolfsteiner, Elisabeth

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Proceedings of the 2016 EMAC Regional Conference

PB - European Marketing Academy

T2 - 7th Regional EMAC Conference

Y2 - 14 September 2016 through 16 September 2016

ER -