@inproceedings{ec30d3447e0a42fa9715f458455d22cc,
title = "The Impact of Social Media Fan Pages on Consumer-Based Brand Equity",
author = "Weitzl, {Wolfgang Jonas} and Ardion Beldad and Sabine Einwiller and Robert Zniva",
year = "2016",
language = "English",
pages = "A--35",
booktitle = "Proceedings of the 2016 AMA Winter Academic Conference",
publisher = "American Marketing Association",
address = "United States",
note = "2016 AMA Winter Marketing Educators Conference ; Conference date: 26-02-2016 Through 28-02-2016",
}