The Impact of Business to Consumer E Commerce on Organizational Structure, Brand Architecture, IT Structure and their Interrelations

Keyphrases

• Brand Architecture 100%
• Organizational Structure 100%
• IT Structure 100%
• Business-to-consumer E-commerce 100%
• B2C E-commerce 80%
• Architectural Structure 60%
• Amount of Change 40%
• Austria 20%
• Electronic Commerce 20%
• Business-to-consumer 20%
• Chief Information Officer 20%
• Chief Marketing Officer 20%
• Transaction Cost Theory 20%
• Consumer Brands 20%
• Management Structure 20%
• Brand Management 20%
• Simultaneous Impact 20%

Economics, Econometrics and Finance

• Organizational Structure 100%
• Brand Architecture 100%
• Commerce 100%
• Transaction Costs Theory 20%

Computer Science

• Organizational Structure 100%
• Chief Information Officer 25%