Success Factors of Brand Communication on Facebook

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Erscheinungsort	Orlando, FL
Herausgeber (Verlag)	Academy of Marketing Science
Publikationsstatus	Veröffentlicht - 2016
Extern publiziert	Ja
Veranstaltung	2016 Academy of Marketing Science (AMS) Annual Conference - Orlando, USA/Vereinigte Staaten Dauer: 18 Mai 2016 → 21 Mai 2016

Konferenz	2016 Academy of Marketing Science (AMS) Annual Conference
Land/Gebiet	USA/Vereinigte Staaten
Ort	Orlando
Zeitraum	18.05.2016 → 21.05.2016

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@inproceedings{dae3237648ac4ca78e5a4506f8aa11f9,

title = "Success Factors of Brand Communication on Facebook",

author = "Weitzl, \{Wolfgang Jonas\} and Robert Zniva and Sabine Einwiller and Ardion Beldad",

year = "2016",

language = "English",

booktitle = "Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference",

publisher = "Academy of Marketing Science",

note = "2016 Academy of Marketing Science (AMS) Annual Conference ; Conference date: 18-05-2016 Through 21-05-2016",

}

TY - GEN

T1 - Success Factors of Brand Communication on Facebook

AU - Weitzl, Wolfgang Jonas

AU - Zniva, Robert

AU - Einwiller, Sabine

AU - Beldad, Ardion

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

PB - Academy of Marketing Science

CY - Orlando, FL

T2 - 2016 Academy of Marketing Science (AMS) Annual Conference

Y2 - 18 May 2016 through 21 May 2016

ER -