Steel Corp: Using Logistics Criteria to Segment Customers

Markus Gerschberger; Ila Manuj; Patrick Freinberger

Steel Corp: Using Logistics Criteria to Segment Customers

Markus Gerschberger
, Ila Manuj
, Patrick Freinberger

Research Center Steyr

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Abstract

Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be importnat to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.

Originalsprache	Englisch
Titel	Council of Supply Chain Management Professionals
Seiten	1-16
Publikationsstatus	Veröffentlicht - 2018
Veranstaltung	CSCMP 2018, Nashville - Nashville, USA/Vereinigte Staaten Dauer: 29 Sep. 2018 → 30 Sep. 2018 https://cscmpedge.org/ehome/cscmpedge2018/2018Nashville/

Konferenz

Konferenz	CSCMP 2018, Nashville
Land/Gebiet	USA/Vereinigte Staaten
Ort	Nashville
Zeitraum	29.09.2018 → 30.09.2018
Internetadresse	https://cscmpedge.org/ehome/cscmpedge2018/2018Nashville/

Zitieren

@inproceedings{8a52cfd11dab4bf99bbe58e635fd90d5,

title = "Steel Corp: Using Logistics Criteria to Segment Customers",

abstract = "Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be importnat to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.",

author = "Markus Gerschberger and Ila Manuj and Patrick Freinberger",

year = "2018",

language = "English",

pages = "1--16",

booktitle = "Council of Supply Chain Management Professionals",

note = "CSCMP 2018, Nashville ; Conference date: 29-09-2018 Through 30-09-2018",

url = "https://cscmpedge.org/ehome/cscmpedge2018/2018Nashville/",

}

TY - GEN

T1 - Steel Corp: Using Logistics Criteria to Segment Customers

AU - Gerschberger, Markus

AU - Manuj, Ila

AU - Freinberger, Patrick

PY - 2018

Y1 - 2018

N2 - Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be importnat to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.

AB - Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be importnat to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.

M3 - Conference contribution

SP - 1

EP - 16

BT - Council of Supply Chain Management Professionals

T2 - CSCMP 2018, Nashville

Y2 - 29 September 2018 through 30 September 2018

ER -

Steel Corp: Using Logistics Criteria to Segment Customers

Abstract

Konferenz

Fingerprint

Zitieren