Seeking catchy names and acronyms: How does marketing science shoot itself in the foot

Pavel Strach

Seeking catchy names and acronyms: How does marketing science shoot itself in the foot

Pavel Strach

Research Center Steyr

Publikation: Beitrag in Fachzeitschrift › Artikel › Begutachtung

Abstract

The article discusses the role of novel expressions in the development of marketing and marketing science.

Originalsprache	Englisch
Seiten (von - bis)	59-60
Fachzeitschrift	Marketing Science & Inspiration
Jahrgang	10
Ausgabenummer	1
Publikationsstatus	Veröffentlicht - Apr. 2015

Schlagwörter

acronyms
marketing
marketing science
labelling
branding

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Seeking catchy names and acronyms: How does marketing science shoot itself in the foot

Abstract

Schlagwörter

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