Search engine optimization meets e-business: A theory-based evaluation: Findability and usability as key success factors

Andreas Auinger, Patrick Brandtner, Andreas Holzinger, Petra Großdeßner

Publikation: Beitrag in Buch/Bericht/TagungsbandKonferenzbeitragBegutachtung

3 Zitate (Scopus)

Abstract

What can not be found, can not be used. Consequently, the success of a Website depends, apart from its content, on two main criteria: its top-listing by search engines and its usability. Hence, Website usability and search engine optimization (SEO) are two topics of great relevance. This paper focusses on analysing the extent that selected SEO-criteria, which were experimentally applied to a Website, affect the website's usability, measured by DIN EN ISO 9241-110 criteria. Our approach followed (i) a theory-based comparison of usability-recommendations and SEO-measures and (ii) a scenario- and questionnaire-based usability evaluation study combined with an eye-tracking analysis. The findings clearly show that Website usability and SEO are closely connected and compatible to a wide extent. The theory-based measures for SEO and Web Usability could be confirmed by the results of the conducted usability evaluation study and a positive correlation between search engine optimization and Website usability could be demonstrated.

OriginalspracheEnglisch
TitelDCNET 2012, ICE-B 2012, OPTICS 2012 - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE
Herausgeber (Verlag)SciTePress
Seiten237-250
Seitenumfang14
ISBN (Print)9789898565235
PublikationsstatusVeröffentlicht - 2012
Veranstaltung3rd International Conference on Data Communication Networking, DCNET 2012, 7th International Conference on e-Business, ICE-B 2012 and 3rd International Conference on Optical Communication Systems, OPTICS 2012 - Rome, Italien
Dauer: 24 Juli 201227 Juli 2012

Publikationsreihe

NameDCNET 2012, ICE-B 2012, OPTICS 2012 - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE

Konferenz

Konferenz3rd International Conference on Data Communication Networking, DCNET 2012, 7th International Conference on e-Business, ICE-B 2012 and 3rd International Conference on Optical Communication Systems, OPTICS 2012
Land/GebietItalien
OrtRome
Zeitraum24.07.201227.07.2012

Fingerprint

Untersuchen Sie die Forschungsthemen von „Search engine optimization meets e-business: A theory-based evaluation: Findability and usability as key success factors“. Zusammen bilden sie einen einzigartigen Fingerprint.

Zitieren