REVERSE SPONSORING: AN EMPIRICAL ANALYSIS OF SPONSORS' IMPACT ON THE IMAGE OF SPORT TEAM AND LEAGUE BRANDS.

Stephan Hanisch; Michael Schade; Christopher Kanitz; Christoph Burmann

REVERSE SPONSORING: AN EMPIRICAL ANALYSIS OF SPONSORS' IMPACT ON THE IMAGE OF SPORT TEAM AND LEAGUE BRANDS.

Stephan Hanisch
, Michael Schade
, Christopher Kanitz
, Christoph Burmann

Publikation: Beitrag in Fachzeitschrift › Artikel › Begutachtung

Abstract

An abstract of the article "Reverse Sponsoring: An Empirical Analysis of Sponsors' Impact on the Image of Sport Team and League Brands" by Stephen Hanisch, Michael Schade, Christoph Kanitz and Christoph Burmann is presented.

Originalsprache	Englisch
Seiten (von - bis)	151-152
Seitenumfang	2
Fachzeitschrift	AMA Summer Educators' Conference Proceedings
Jahrgang	24
Publikationsstatus	Veröffentlicht - 1 Jän. 2013
Extern publiziert	Ja

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title = "REVERSE SPONSORING: AN EMPIRICAL ANALYSIS OF SPONSORS' IMPACT ON THE IMAGE OF SPORT TEAM AND LEAGUE BRANDS.",

abstract = "An abstract of the article {"}Reverse Sponsoring: An Empirical Analysis of Sponsors' Impact on the Image of Sport Team and League Brands{"} by Stephen Hanisch, Michael Schade, Christoph Kanitz and Christoph Burmann is presented.",

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author = "Stephan Hanisch and Michael Schade and Christopher Kanitz and Christoph Burmann",

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volume = "24",

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journal = "AMA Summer Educators' Conference Proceedings",

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T2 - AN EMPIRICAL ANALYSIS OF SPONSORS' IMPACT ON THE IMAGE OF SPORT TEAM AND LEAGUE BRANDS.

AU - Hanisch, Stephan

AU - Schade, Michael

AU - Kanitz, Christopher

AU - Burmann, Christoph

PY - 2013/1/1

Y1 - 2013/1/1

N2 - An abstract of the article "Reverse Sponsoring: An Empirical Analysis of Sponsors' Impact on the Image of Sport Team and League Brands" by Stephen Hanisch, Michael Schade, Christoph Kanitz and Christoph Burmann is presented.

AB - An abstract of the article "Reverse Sponsoring: An Empirical Analysis of Sponsors' Impact on the Image of Sport Team and League Brands" by Stephen Hanisch, Michael Schade, Christoph Kanitz and Christoph Burmann is presented.

KW - Sports sponsorship

KW - Corporate sponsorship

KW - Branding (Marketing)

M3 - Article

VL - 24

SP - 151

EP - 152

JO - AMA Summer Educators' Conference Proceedings

JF - AMA Summer Educators' Conference Proceedings

ER -

REVERSE SPONSORING: AN EMPIRICAL ANALYSIS OF SPONSORS' IMPACT ON THE IMAGE OF SPORT TEAM AND LEAGUE BRANDS.

Abstract

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