Reducing Negative Word-of-Mouth through Company Response Strategies

Iris Siret; William Sabadie; Wolfgang Jonas Weitzl

Reducing Negative Word-of-Mouth through Company Response Strategies

Iris Siret, William Sabadie, Wolfgang Jonas Weitzl

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch (Amerika)
Titel	Book of Abstracts of the 2023 Academy of Marketing Science World Marketing Congress
Erscheinungsort	Canterbury
Herausgeber (Verlag)	Academy of Marketing Science
Publikationsstatus	Veröffentlicht - 2023
Veranstaltung	2023 Academy of Marketing Science (AMS) World Marketing Congress - University of Kent, Canterbury, Großbritannien/Vereinigtes Königreich Dauer: 11 Juli 2023 → 14 Juli 2023

Konferenz

Konferenz	2023 Academy of Marketing Science (AMS) World Marketing Congress
Land/Gebiet	Großbritannien/Vereinigtes Königreich
Ort	Canterbury
Zeitraum	11.07.2023 → 14.07.2023

Schlagwörter

Service recovery
Online service recovery
Online complaint handling
Webcare
Negative word-of-mouth
Positive word-of-mouth
Complaint response
Customer satisfaction
Legitimacy
Problem stability
Service failure

UN SDGs

Dieser Output leistet einen Beitrag zu folgendem(n) Ziel(en) für nachhaltige Entwicklung

Andere Dateien und Links

https://www.ams-web.org/

Zitieren

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title = "Reducing Negative Word-of-Mouth through Company Response Strategies",

keywords = "Service recovery, Online service recovery, Online complaint handling, Webcare, Negative word-of-mouth, Positive word-of-mouth, Complaint response, Customer satisfaction, Legitimacy, Problem stability, Service failure",

author = "Iris Siret and William Sabadie and Weitzl, {Wolfgang Jonas}",

year = "2023",

language = "Englisch (Amerika)",

booktitle = "Book of Abstracts of the 2023 Academy of Marketing Science World Marketing Congress",

publisher = "Academy of Marketing Science",

note = "2023 Academy of Marketing Science (AMS) World Marketing Congress ; Conference date: 11-07-2023 Through 14-07-2023",

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AU - Sabadie, William

AU - Weitzl, Wolfgang Jonas

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KW - Service recovery

KW - Online service recovery

KW - Online complaint handling

KW - Webcare

KW - Negative word-of-mouth

KW - Positive word-of-mouth

KW - Complaint response

KW - Customer satisfaction

KW - Legitimacy

KW - Problem stability

KW - Service failure

UR - https://www.ams-web.org/

M3 - Konferenzbeitrag

BT - Book of Abstracts of the 2023 Academy of Marketing Science World Marketing Congress

PB - Academy of Marketing Science

CY - Canterbury

T2 - 2023 Academy of Marketing Science (AMS) World Marketing Congress

Y2 - 11 July 2023 through 14 July 2023

ER -