Product Stewardship - A New Approach in Product and Brand Management?

Fiona Schweitzer

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag

Originalsprache	Englisch
Titel	Product Stewardship - A New Approach in Product and Brand Management?
Seitenumfang	20
Publikationsstatus	In Vorbereitung - 2000
Veranstaltung	ESEE 2000 - Wien, Österreich Dauer: 1 Mai 2000 → 3 Mai 2000

Schlagwörter

@inproceedings{3a967d093e3a4b9c8b1362a108281693,

title = "Product Stewardship - A New Approach in Product and Brand Management?",

keywords = "sustainability, product stewardship, economic trade-off, sustainability, product stewardship, economic trade-off",

author = "Fiona Schweitzer",

year = "2000",

language = "English",

booktitle = "Product Stewardship - A New Approach in Product and Brand Management?",