@inproceedings{d3894741681549198219db1ae43957ea,
title = "Product Development for Emerging Markets: Towards a Framework for Integrating Contextual Information into the Design Process",
keywords = "Product design, contextual information, market orientation, emerging markets, Product design, contextual information, market orientation, emerging markets",
author = "Daniela Freudenthaler-Mayrhofer",
year = "2008",
language = "English",
isbn = "0-939783-31-2",
pages = "79--83",
booktitle = "Academy of Marketing Science",
note = "Annual Meeting ; Conference date: 28-05-2008 Through 31-05-2008",
}