Principles of Human Computer Interaction in Crowdsourcing to Foster Motivation in the Context of Open Innovation

In order to use external knowledge sources for innovation activities in organizations, recently Crowdsourcing platforms have been increasingly suggested and used. Critical success factors for such platforms include user mo-tivation and participation, however the effect of those factors is still little under-stood. The aim of this paper is to analyze the extent to which selected Crowdsourcing platforms consider motivating and incentive factors from a hu-man computer interaction perspective. Motivated by Malone’s principles for designing enjoyable user interfaces we employed this framework as reference to conduct a participatory heuristic evaluation. The results of this paper demonstrate that there are several areas of improvement. At present intrinsically motivating factors in regard to the user interface are only addressed to a limited extent.