@inproceedings{eb184089fa624cd19154badfdff214ae,
title = "PL brand architecture - Should retailers link PL brands with their corporate brand?",
author = "Christopher Korntner-Kanitz and Michael Schade and Eike Abraham and Christoph Burmann",
year = "2023",
month = aug,
day = "6",
language = "English",
isbn = "978-0-87757-017-2",
editor = "\{American Marketing Association\}",
booktitle = "2023 AMA Summer Academic Conference : A World Disrupted: Marketing{\textquoteright}s Role in Understanding, Adapting and Transforming the Business Ecosystem",
}