PL brand architecture - Should retailers link PL brands with their corporate brand?

Christopher Korntner-Kanitz; Michael Schade; Eike Abraham; Christoph Burmann

PL brand architecture - Should retailers link PL brands with their corporate brand?

Christopher Korntner-Kanitz, Michael Schade, Eike Abraham, Christoph Burmann

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	2023 AMA Summer Academic Conference : A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem
Redakteure/-innen	American Marketing Association
Erscheinungsort	USA
ISBN (elektronisch)	978-0-87757-017-2
Publikationsstatus	Veröffentlicht - 6 Aug. 2023

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@inproceedings{eb184089fa624cd19154badfdff214ae,

title = "PL brand architecture - Should retailers link PL brands with their corporate brand?",

author = "Christopher Korntner-Kanitz and Michael Schade and Eike Abraham and Christoph Burmann",

year = "2023",

month = aug,

day = "6",

language = "English",

isbn = "978-0-87757-017-2",

editor = "{American Marketing Association}",

booktitle = "2023 AMA Summer Academic Conference : A World Disrupted: Marketing{\textquoteright}s Role in Understanding, Adapting and Transforming the Business Ecosystem",

}

PL brand architecture - Should retailers link PL brands with their corporate brand? / Korntner-Kanitz, Christopher; Schade, Michael; Abraham, Eike et al.
2023 AMA Summer Academic Conference : A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem. Hrsg. / American Marketing Association. USA, 2023.

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung