Need for uniqueness determines reactions to web-based personalized advertising

Keyphrases

• Web-based 100%
• Personalized Advertising 100%
• Need for Uniqueness 100%
• Creative Choices 80%
• Irritation 60%
• Consumer Need for Uniqueness 60%
• Approach Behavior 60%
• Avoidance Behavior 40%
• Regulatory Orientation 40%
• Regulatory Focus Theory 20%
• Behavioral Response 20%
• Affective Response 20%
• Cognitive Response 20%
• Advertising Value 20%
• Perceived Value 20%
• Subjective Evaluation 20%

Psychology

• Regulatory Focus Theory 100%