"My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

Wolfgang Jonas Weitzl; Elisabeth Wolfsteiner; Sabine Einwiller; Udo Wagner

"My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

Wolfgang Jonas Weitzl
, Elisabeth Wolfsteiner
, Sabine Einwiller
, Udo Wagner

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	Proceedings of the 2016 Global Marketing Conference
Publikationsstatus	Veröffentlicht - 2016
Extern publiziert	Ja
Veranstaltung	2016 Globarl Marketing Conference (GMC) - Hong Kong, China Dauer: 21 Juli 2016 → 24 Juli 2016

Konferenz

Konferenz	2016 Globarl Marketing Conference (GMC)
Land/Gebiet	China
Ort	Hong Kong
Zeitraum	21.07.2016 → 24.07.2016

“My friends say: best product ever!” The critical role of source credibility and product type for positive vs. negative online review influence
Weitzl, W. J. (Redner*in), Wolfsteiner, E. (Redner*in), Einwiller, S. (Redner*in) & Wagner, U. (Redner*in)
22 Juli 2016
Aktivität: Gespräch oder Vortrag › Vortrag

Zitieren

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title = "{"}My Friends say: Best Product Ever!{"} The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence",

author = "Weitzl, \{Wolfgang Jonas\} and Elisabeth Wolfsteiner and Sabine Einwiller and Udo Wagner",

year = "2016",

language = "English",

booktitle = "Proceedings of the 2016 Global Marketing Conference",

note = "2016 Globarl Marketing Conference (GMC) ; Conference date: 21-07-2016 Through 24-07-2016",

}

TY - GEN

T1 - "My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

AU - Weitzl, Wolfgang Jonas

AU - Wolfsteiner, Elisabeth

AU - Einwiller, Sabine

AU - Wagner, Udo

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Proceedings of the 2016 Global Marketing Conference

T2 - 2016 Globarl Marketing Conference (GMC)

Y2 - 21 July 2016 through 24 July 2016

ER -

"My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

Konferenz

Aktivitäten

“My friends say: best product ever!” The critical role of source credibility and product type for positive vs. negative online review influence

Zitieren