Modelling Effects of Advertising for Non-Durable Goods

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	Content and Media Factors in Advertising
Herausgeber (Verlag)	Het Spinhuis Publishers
Seiten	189-194
ISBN (Print)	90-5589-228-9
Publikationsstatus	Veröffentlicht - 2003
Veranstaltung	2nd International Conference on Research in Advertising - Amsterdam, Niederlande Dauer: 1 Juni 2003 → 5 Juni 2003

Konferenz	2nd International Conference on Research in Advertising
Land/Gebiet	Niederlande
Ort	Amsterdam
Zeitraum	01.06.2003 → 05.06.2003

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@inproceedings{bfba68d5db5b4c6189bcec5f2f12bce6,

title = "Modelling Effects of Advertising for Non-Durable Goods",

author = "Margarethe {\"U}berwimmer and Manfred Deistler",

year = "2003",

language = "English",

isbn = "90-5589-228-9",

pages = "189--194",

booktitle = "Content and Media Factors in Advertising",

publisher = "Het Spinhuis Publishers",

note = "2nd International Conference on Research in Advertising ; Conference date: 01-06-2003 Through 05-06-2003",

}

TY - GEN

T1 - Modelling Effects of Advertising for Non-Durable Goods

AU - Überwimmer, Margarethe

AU - Deistler, Manfred

PY - 2003

Y1 - 2003

M3 - Conference contribution

SN - 90-5589-228-9

SP - 189

EP - 194

BT - Content and Media Factors in Advertising

PB - Het Spinhuis Publishers

T2 - 2nd International Conference on Research in Advertising

Y2 - 1 June 2003 through 5 June 2003

ER -