Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets

Pavel Strach; Sophie Wiesinger

Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets

Pavel Strach
, Sophie Wiesinger

Research Center Steyr

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Abstract

The paper deals with market entry strategies of Upper Austrian businesses into Central and Eastern European markets.

Originalsprache	Englisch
Titel	Cross-Cultural Business Conference 2015
Herausgeber (Verlag)	Shaker Verlag
Seiten	161-168
ISBN (Print)	978-3-8440-3646-6
Publikationsstatus	Veröffentlicht - 2015
Veranstaltung	Cross-Cultural Business Conference 2015 - Steyr, Österreich Dauer: 21 Mai 2015 → 22 Mai 2015

Konferenz

Konferenz	Cross-Cultural Business Conference 2015
Land/Gebiet	Österreich
Ort	Steyr
Zeitraum	21.05.2015 → 22.05.2015

Schlagwörter

Market entry
market entry mode
entry strategy
Central and Eastern Europe
barometer study

Andere Dateien und Links

https://www.researchgate.net/profile/Martina_Gaisch/publication/311932897_Proceedings_of_Cross-Cultural_Business_Conference_2015/links/5863660d08ae6eb871abe007/Proceedings-of-Cross-Cultural-Business-Conference-2015.pdf#page=161

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title = "Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets",

abstract = "The paper deals with market entry strategies of Upper Austrian businesses into Central and Eastern European markets.",

keywords = "Market entry, market entry mode, entry strategy, Central and Eastern Europe, barometer study, Market entry, market entry mode, entry strategy, Central and Eastern Europe, barometer study",

author = "Pavel Strach and Sophie Wiesinger",

year = "2015",

language = "English",

isbn = "978-3-8440-3646-6",

pages = "161--168",

booktitle = "Cross-Cultural Business Conference 2015",

publisher = "Shaker Verlag",

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AU - Wiesinger, Sophie

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KW - entry strategy

KW - Central and Eastern Europe

KW - barometer study

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KW - market entry mode

KW - entry strategy

KW - Central and Eastern Europe

KW - barometer study

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M3 - Conference contribution

SN - 978-3-8440-3646-6

SP - 161

EP - 168

BT - Cross-Cultural Business Conference 2015

PB - Shaker Verlag

T2 - Cross-Cultural Business Conference 2015

Y2 - 21 May 2015 through 22 May 2015

ER -

Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets

Abstract

Konferenz

Schlagwörter

Andere Dateien und Links

Fingerprint

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