MANAGING BRAND ARCHITECTURE: STATE-OF-THE-ART AND DECISION-MAKING.

Christopher Kanitz; Michael Schade; Christoph Burmann

MANAGING BRAND ARCHITECTURE: STATE-OF-THE-ART AND DECISION-MAKING.

Christopher Kanitz, Michael Schade, Christoph Burmann

Publikation: Beitrag in Fachzeitschrift › Artikel › Begutachtung

Abstract

An abstract of the article "Managing Brand Architecture: State-of-the-Art and Decision-Making," by Christopher Kanitz et al. is presented.

Originalsprache	Englisch
Seiten (von - bis)	156-157
Seitenumfang	2
Fachzeitschrift	AMA Summer Educators' Conference Proceedings
Jahrgang	23
Publikationsstatus	Veröffentlicht - 1 Jän. 2012
Extern publiziert	Ja

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title = "MANAGING BRAND ARCHITECTURE: STATE-OF-THE-ART AND DECISION-MAKING.",

abstract = "An abstract of the article {"}Managing Brand Architecture: State-of-the-Art and Decision-Making,{"} by Christopher Kanitz et al. is presented.",

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author = "Christopher Kanitz and Michael Schade and Christoph Burmann",

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volume = "23",

pages = "156--157",

journal = "AMA Summer Educators' Conference Proceedings",

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AU - Kanitz, Christopher

AU - Schade, Michael

AU - Burmann, Christoph

PY - 2012/1/1

Y1 - 2012/1/1

N2 - An abstract of the article "Managing Brand Architecture: State-of-the-Art and Decision-Making," by Christopher Kanitz et al. is presented.

AB - An abstract of the article "Managing Brand Architecture: State-of-the-Art and Decision-Making," by Christopher Kanitz et al. is presented.

KW - Brand name products -- Management

KW - Product management

KW - Decision making

M3 - Article

VL - 23

SP - 156

EP - 157

JO - AMA Summer Educators' Conference Proceedings

JF - AMA Summer Educators' Conference Proceedings

ER -

MANAGING BRAND ARCHITECTURE: STATE-OF-THE-ART AND DECISION-MAKING.

Abstract

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