Macro Trend Dialogue - An intercompany approach for evaluating trends: Macro Trend Dialogue - An intercompany approach for evaluating trends

Andrea Massimiani; Daniela Freudenthaler-Mayrhofer; Michael Plasch

Macro Trend Dialogue - An intercompany approach for evaluating trends: Macro Trend Dialogue - An intercompany approach for evaluating trends

Titel in Übersetzung: Macro Trend Dialogue - Ein unternehmensübergreifender Ansatz zur Bewertung von Trends

Publikation: Konferenzbeitrag › Papier › Begutachtung

Abstract

The current paper aims to discuss current topic-specific macrotrends in workshops with corporate partners. The focus is on the exchange among each other and the subsequent contextualization of trends in the company.

Titel in Übersetzung	Macro Trend Dialogue - Ein unternehmensübergreifender Ansatz zur Bewertung von Trends
Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 8 Juni 2022
Veranstaltung	ISPIM - Radisson Blu Hotel , Kopenhagen, Dänemark Dauer: 6 Juni 2022 → 8 Juni 2022 https://www.ispim-innovation-conference.com/

Konferenz

Konferenz	ISPIM
Kurztitel	Macro Trend Dialogue - An intercompany approach for evaluating trends
Land/Gebiet	Dänemark
Ort	Kopenhagen
Zeitraum	06.06.2022 → 08.06.2022
Internetadresse	https://www.ispim-innovation-conference.com/

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@conference{c931aeb2c71e4f3a843136f902359681,

title = "Macro Trend Dialogue - An intercompany approach for evaluating trends: Macro Trend Dialogue - An intercompany approach for evaluating trends",

abstract = "The paper addresses companies{\textquoteright} challenges in the implementation of strategic trend management initiatives and regarding the interpretation of trend implications for their business models. A macro trend dialogue approach was developed by considering established findings from trend management approaches in the literature. The findings demonstrated that collaborative reflection, questioning, and deduction of collective trend management actively supports companies in working with macro trends, particularly in interpreting, evaluating, and contextualizing trend insights towards organizational structures, within the created intercompany setting. Companies experienced a fresh perspective in spotting trends and formulating strategic consequences individually and collectively. The transfer of obtained capabilities into the company can serve as a solid basis for the creation of a corporate function assigned with trend management, analysis, goal and activity formation, and implementation structures.",

keywords = "trend management, dialogue, trends, retail sector, strategic implication, corporate foresight, strategic foresight, trend research",

author = "Andrea Massimiani and Daniela Freudenthaler-Mayrhofer and Michael Plasch",

year = "2022",

month = jun,

day = "8",

language = "English",

note = "ISPIM , Macro Trend Dialogue - An intercompany approach for evaluating trends ; Conference date: 06-06-2022 Through 08-06-2022",

url = "https://www.ispim-innovation-conference.com/",

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TY - CONF

T1 - Macro Trend Dialogue - An intercompany approach for evaluating trends

T2 - ISPIM

AU - Massimiani, Andrea

AU - Freudenthaler-Mayrhofer, Daniela

AU - Plasch, Michael

PY - 2022/6/8

Y1 - 2022/6/8

N2 - The paper addresses companies’ challenges in the implementation of strategic trend management initiatives and regarding the interpretation of trend implications for their business models. A macro trend dialogue approach was developed by considering established findings from trend management approaches in the literature. The findings demonstrated that collaborative reflection, questioning, and deduction of collective trend management actively supports companies in working with macro trends, particularly in interpreting, evaluating, and contextualizing trend insights towards organizational structures, within the created intercompany setting. Companies experienced a fresh perspective in spotting trends and formulating strategic consequences individually and collectively. The transfer of obtained capabilities into the company can serve as a solid basis for the creation of a corporate function assigned with trend management, analysis, goal and activity formation, and implementation structures.

AB - The paper addresses companies’ challenges in the implementation of strategic trend management initiatives and regarding the interpretation of trend implications for their business models. A macro trend dialogue approach was developed by considering established findings from trend management approaches in the literature. The findings demonstrated that collaborative reflection, questioning, and deduction of collective trend management actively supports companies in working with macro trends, particularly in interpreting, evaluating, and contextualizing trend insights towards organizational structures, within the created intercompany setting. Companies experienced a fresh perspective in spotting trends and formulating strategic consequences individually and collectively. The transfer of obtained capabilities into the company can serve as a solid basis for the creation of a corporate function assigned with trend management, analysis, goal and activity formation, and implementation structures.

KW - trend management

KW - dialogue

KW - trends

KW - retail sector

KW - strategic implication

KW - corporate foresight

KW - strategic foresight

KW - trend research

M3 - Paper

Y2 - 6 June 2022 through 8 June 2022

ER -

Macro Trend Dialogue - An intercompany approach for evaluating trends: Macro Trend Dialogue - An intercompany approach for evaluating trends

Abstract

Konferenz

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