Leveraging first party data for customized email marketing

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	International Conference on Research in Advertising (ICORIA), Prague, 2022
Publikationsstatus	Veröffentlicht - 2022

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@inproceedings{b59ee983852a43539c3a41857ab1a23c,

title = "Leveraging first party data for customized email marketing",

author = "Christopher Kanitz and Michael Schade and Maik Dulle and Jan Wiezorrek and Stephan Buttgereit",

year = "2022",

language = "English",

booktitle = "International Conference on Research in Advertising (ICORIA), Prague, 2022",

}