Learning from B2C: How to manage Influencer Marketing in B2B

Publikation: Konferenzbeitrag › Poster › Begutachtung

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2024
Veranstaltung	EMAC 2024: 53rd Annual Conference of the European Marketing Academy - Bucharest, Rumänien Dauer: 28 Mai 2024 → 31 Mai 2024 https://emac2024.org/

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@conference{77473f199a3049d9893441f0e21603c4,

title = "Learning from B2C: How to manage Influencer Marketing in B2B",

author = "Selina Hager and Christopher Korntner-Kanitz and Michael Schade",

year = "2024",

language = "English",

note = "EMAC 2024 : 53rd Annual Conference of the European Marketing Academy ; Conference date: 28-05-2024 Through 31-05-2024",

url = "https://emac2024.org/",

}