It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	Proceedings of the 2016 AMA Winter Academic Conference
Publikationsstatus	Veröffentlicht - 2016
Extern publiziert	Ja
Veranstaltung	2016 AMA Winter Marketing Educators Conference - Caesar's Palace, Las Vegas, USA/Vereinigte Staaten Dauer: 26 Feb. 2016 → 28 Feb. 2016

Konferenz	2016 AMA Winter Marketing Educators Conference
Land/Gebiet	USA/Vereinigte Staaten
Ort	Las Vegas
Zeitraum	26.02.2016 → 28.02.2016

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@inproceedings{da86cb6819b14cf0b355cc840517c778,

title = "It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM",

author = "Weitzl, \{Wolfgang Jonas\} and Robert Zniva and Ardion Beldad",

year = "2016",

language = "English",

booktitle = "Proceedings of the 2016 AMA Winter Academic Conference",

note = "2016 AMA Winter Marketing Educators Conference ; Conference date: 26-02-2016 Through 28-02-2016",

}

TY - GEN

T1 - It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM

AU - Weitzl, Wolfgang Jonas

AU - Zniva, Robert

AU - Beldad, Ardion

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Proceedings of the 2016 AMA Winter Academic Conference

T2 - 2016 AMA Winter Marketing Educators Conference

Y2 - 26 February 2016 through 28 February 2016

ER -