Information Technology as Enabler of Transparency in Food Supply Chains - An Empirical Study

Robert Zimmermann, Werner Wetzlinger, Magdalena Mayer, Gabriele Obermeier, Andreas Auinger

Publikation: Beitrag in Buch/Bericht/TagungsbandKonferenzbeitragBegutachtung

Abstract

Due to globalization, food supply chains are scattered around the globe. As a result, they become more complex and anonymous, potentially confusing customers of the food’s origin and production conditions. In addition, due to higher living standards, consumers are demanding greater transparency in the food production process in terms of safety, quality, and sustainability. Simultaneously, technological developments have made various technologies available to track and provide information about food production to consumers at the physical Point of Sale (POS). However, current literature does not provide a comprehensive overview of technologies presenting transparent product information and guidelines about additional information consumers want to know. Therefore, the authors present a literature review of transparent product information and an outline of technologies to provide such information at the POS. Additionally, the authors present the results of an online survey highlighting the importance of individual transparent product information from a consumer point of view. Combining this information, the authors deduct guidelines on how to use technology to present transparent information to the consumer at the POS.

OriginalspracheEnglisch
TitelHCI in Business, Government and Organizations - 8th International Conference, HCIBGO 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings
Redakteure/-innenFiona Fui-Hoon Nah, Keng Siau
Herausgeber (Verlag)Springer
Seiten307-323
Seitenumfang17
ISBN (Print)9783030777494
DOIs
PublikationsstatusVeröffentlicht - 2021
Veranstaltung8th International Conference on HCI in Business, Government and Organizations, HCIBGO 2021, Held as Part of the 23rd HCI International Conference, HCII 2021 - Virtual, Online
Dauer: 24 Juli 202129 Juli 2021

Publikationsreihe

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Band12783 LNCS
ISSN (Print)0302-9743
ISSN (elektronisch)1611-3349

Konferenz

Konferenz8th International Conference on HCI in Business, Government and Organizations, HCIBGO 2021, Held as Part of the 23rd HCI International Conference, HCII 2021
OrtVirtual, Online
Zeitraum24.07.202129.07.2021

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