Increasing efficiency and effectiveness of creative processes by computer-aided interaction

In practice, most creativity techniques are still performed with “traditional” tools, such as pen and paper, whiteboards and flipcharts. Due to developments in the field of computeraided interaction techniques, the question arises whether a more specific use of such techniques increases the efficiency and effectiveness of creative processes or foster creativity. To gain further insight, a research team evaluated the performance of the creativity method Systematic Integration of Solution elements using an experimental research design. Thereby both "classic" (paper and pencil) and "digital" (digital creativity lab) conditions were applied in the context of idea generation workshops.