Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda

Keyphrases

• Social Media 100%
• Content Characteristics 100%
• Behavioral Engagement 100%
• Mediating Effect 66%
• Emotional Response 66%
• Communication Model 33%
• Engagement Behavior 33%
• Rigorous Research 33%
• Confounding Effect 33%
• Content Engagement 33%
• Social Media Content 33%
• Media Context 33%
• Arousing Content 33%

Psychology

• Media Content 100%