Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community

Christopher Korntner-Kanitz; Anna Sophie Hollstein; Michael Schade; Christoph Burmann

Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community

Christopher Korntner-Kanitz
, Anna Sophie Hollstein
, Michael Schade
, Christoph Burmann

Research Center Steyr

Publikation: Konferenzbeitrag › Papier › Begutachtung

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2025
Veranstaltung	2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon - Dauer: 1 Juli 2025 → 4 Juli 2025

Konferenz

Konferenz	2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon
Zeitraum	01.07.2025 → 04.07.2025

Zitieren

Korntner-Kanitz, C., Hollstein, A. S., Schade, M., & Burmann, C. (2025). Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community. Beitrag in 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon.

Korntner-Kanitz, Christopher ; Hollstein, Anna Sophie ; Schade, Michael et al. / Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community. Beitrag in 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon.

@conference{21a0959d846d42579a95f6eb21e9fc4c,

title = "Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community",

author = "Christopher Korntner-Kanitz and Hollstein, \{Anna Sophie\} and Michael Schade and Christoph Burmann",

year = "2025",

language = "English",

note = "2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon ; Conference date: 01-07-2025 Through 04-07-2025",

}

Korntner-Kanitz, C, Hollstein, AS, Schade, M & Burmann, C 2025, 'Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community', Beitrag in 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon, 01.07.2025 - 04.07.2025.

Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community. / Korntner-Kanitz, Christopher; Hollstein, Anna Sophie; Schade, Michael et al.
2025. Beitrag in 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon.

Publikation: Konferenzbeitrag › Papier › Begutachtung

TY - CONF

T1 - Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community

AU - Korntner-Kanitz, Christopher

AU - Hollstein, Anna Sophie

AU - Schade, Michael

AU - Burmann, Christoph

PY - 2025

Y1 - 2025

M3 - Paper

T2 - 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon

Y2 - 1 July 2025 through 4 July 2025

ER -

Korntner-Kanitz C, Hollstein AS, Schade M, Burmann C. Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community. 2025. Beitrag in 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon.