IAT measurement method to evaluate emotional aspects of brand perception—a pilot study

Keyphrases

• Implicit Association Test 100%
• Measurement Method 100%
• Emotional Factors 100%
• Emotional Perception 66%
• Online Survey 33%
• Emotional Valence 33%
• Implicit Method 33%
• Brand Evaluation 33%
• Brand Value 33%
• Brand Concept 33%
• Simple Questions 33%
• Brand Manager 33%

Economics, Econometrics and Finance

• Aviation Employees 100%
• Brand Equity 50%