I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures

Suchergebnisse

• Shame is a brand eating emotion: Negative effects of consumer-brand identification in the aftermaths of brand failures

  Weitzl, W. J. (Redner*in) & Hutzinger, C. (Redner*in)

  24 Mai 2022 → 27 Mai 2022

  Aktivität: Gespräch oder Vortrag › Vortrag