How small and medium sized B2B companies perceive the relevance and effectiveness of trade fairs – an empirical investigation among Austrian trade fair exhibitors

Andreas Zehetner

How small and medium sized B2B companies perceive the relevance and effectiveness of trade fairs – an empirical investigation among Austrian trade fair exhibitors

Andreas Zehetner

Research Center Steyr

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag

Originalsprache	Englisch
Titel	Developments and Challenges
Seitenumfang	5
Publikationsstatus	Veröffentlicht - 2009
Veranstaltung	14th International Conference on Corporate and Marketing Communications - Nicosia, Zypern Dauer: 23 Apr. 2009 → 24 Apr. 2009

Konferenz

Konferenz	14th International Conference on Corporate and Marketing Communications
Land/Gebiet	Zypern
Ort	Nicosia
Zeitraum	23.04.2009 → 24.04.2009

Zitieren

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title = "How small and medium sized B2B companies perceive the relevance and effectiveness of trade fairs – an empirical investigation among Austrian trade fair exhibitors",

author = "Andreas Zehetner",

year = "2009",

language = "English",

isbn = "978-9963-634-59-0",

booktitle = "Developments and Challenges",

note = "14th International Conference on Corporate and Marketing Communications ; Conference date: 23-04-2009 Through 24-04-2009",

}

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AU - Zehetner, Andreas

PY - 2009

Y1 - 2009

M3 - Conference contribution

SN - 978-9963-634-59-0

BT - Developments and Challenges

T2 - 14th International Conference on Corporate and Marketing Communications

Y2 - 23 April 2009 through 24 April 2009

ER -