How Product Decision Characteristics Interact to Influence Cognitive Load: An Exploratory Study

Sylvain Sénécal, Pierre-Majorique Léger, René Riedl, Fred D. Davis

Publikation: Beitrag in Buch/Bericht/TagungsbandKapitelBegutachtung

Abstract

The objective of this laboratory experiment was to explore how product decision characteristics interact to influence the decision-maker’s cognitive load. A between-subject experiment with 23 participants was performed to test how four decision characteristics (Decision set size, Attribute value format, Display format, and Information sorting) interact to influence participants’ cognitive load. Eye-tracking was used to assess cognitive load. Results indicate that the four product decision characteristics interact to influence cognitive load. We found, for example, that as the decision set size increased, the influence of attribute value format, display format, and information sorting on cognitive load varied. Theoretical contributions and managerial implications are discussed.

OriginalspracheEnglisch
TitelLecture Notes in Information Systems and Organisation
Herausgeber (Verlag)Springer
Seiten55-63
Seitenumfang9
DOIs
PublikationsstatusVeröffentlicht - 2017
VeranstaltungGmunden Retreat on NeuroIS 2017 - Gmunden, Austria, Österreich
Dauer: 12 Jun 201714 Jun 2017
http://www.neurois.org

Publikationsreihe

NameLecture Notes in Information Systems and Organisation
Band25
ISSN (Print)2195-4968
ISSN (elektronisch)2195-4976

Konferenz

KonferenzGmunden Retreat on NeuroIS 2017
Land/GebietÖsterreich
OrtGmunden, Austria
Zeitraum12.06.201714.06.2017
Internetadresse

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