Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making

Jörg Kraigher-Krainer

doi:10.1007/978-3-7908-2747-7_10

Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making

Jörg Kraigher-Krainer

Research Center Steyr

Publikation: Beitrag in Buch/Bericht/Tagungsband › Kapitel › Begutachtung

Abstract

This paper presents a cybernetic decision model linking discrepancy theory to perceived risk and decision-type research. A scarce set of variables is used for modelling the pre-purchase, purchase and post-purchase phase. Five decision types are proposed and a bigger picture on consumer perception, decision making, and customer value creation is provided.

Originalsprache	Englisch
Titel	Contributions to Management Science
Herausgeber (Verlag)	Physica-Verlag
Seiten	189-206
Seitenumfang	18
ISBN (Print)	978-3-7908-2746-0
DOIs	https://doi.org/10.1007/978-3-7908-2747-7_10
Publikationsstatus	Veröffentlicht - 2012
Veranstaltung	Value Chain Management (VCM) Conference - Steyr, Österreich Dauer: 4 Mai 2011 → 5 Mai 2011 http://www.vcm-conference.com

Publikationsreihe

Name	Contributions to Management Science
ISSN (Print)	1431-1941
ISSN (elektronisch)	2197-716X

Konferenz

Konferenz	Value Chain Management (VCM) Conference
Land/Gebiet	Österreich
Ort	Steyr
Zeitraum	04.05.2011 → 05.05.2011
Internetadresse	http://www.vcm-conference.com

Schlagwörter

Decision Making

Zugriff auf Dokument

10.1007/978-3-7908-2747-7_10

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abstract = "This paper presents a cybernetic decision model linking discrepancy theory to perceived risk and decision-type research. A scarce set of variables is used for modelling the pre-purchase, purchase and post-purchase phase. Five decision types are proposed and a bigger picture on consumer perception, decision making, and customer value creation is provided.",

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KW - Habit

KW - Perceived risk

KW - Customer value

KW - Decision types

KW - Prosperity

KW - Emotion

KW - Schema theory

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Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making

Abstract

Publikationsreihe

Konferenz

Schlagwörter

Zugriff auf Dokument

Andere Dateien und Links

Fingerprint

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