First in search - How to optimize search results in e-commerce web shops

Gerald Petz, Andreas Greiner

Publikation: Beitrag in Buch/Bericht/TagungsbandKonferenzbeitragBegutachtung

2 Zitate (Scopus)

Abstract

Customers of e-commerce web sites frequently use the full text search to find the desired products. The ranking of the search result page depends on various criteria such as the matching of search terms or popularity of the product. E-commerce vendors usually use additional ranking criteria and may want to increase conversion rates by varying the rankings of the search hits. This paper proposes a method to measure the impact of changing the ranking of the search result page. The method is applied to a b2b e-commerce shop with office products.

OriginalspracheEnglisch
TitelHCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings
Herausgeber (Verlag)Springer
Seiten566-574
Seitenumfang9
ISBN (Print)9783319072920
DOIs
PublikationsstatusVeröffentlicht - 2014
Veranstaltung1st International Conference on HCI in Business, HCIB 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014 - Heraklion, Crete, Griechenland
Dauer: 22 Jun 201427 Jun 2014

Publikationsreihe

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Band8527 LNCS
ISSN (Print)0302-9743
ISSN (elektronisch)1611-3349

Konferenz

Konferenz1st International Conference on HCI in Business, HCIB 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014
Land/GebietGriechenland
OrtHeraklion, Crete
Zeitraum22.06.201427.06.2014

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