Find Me if You Can! Identification of Services on Websites by Human Beings and Artificial Intelligence

This paper presents the results of evaluating the number of service offerings marketed on company webpages in the field of advanced manufacturing performed by human annotators, artificial intelligence imitating human behavior, and advanced in-depth AI analysis. The research focuses on ten different countries and three specific sectors: manufacture of computer, electronic and optical product, manufacture of electrical equipment, and manufacture of machinery and equipment. Even though artificial intelligence was able to find more services on company webpages than human beings, the average number of services identified on webpages proved to be relatively low. Companies from selected industries focus mostly on product lifecycle services, such as spare parts, repair services, or maintenance. On the other hand, the least marketed services are in the field of finances, such as pay per use and installment payment. The results support the applicability and effectiveness of artificial intelligence tools in the field of procurement. Moreover, the findings are highly relevant for companies in the field of advanced manufacturing as they indicate a great potential for further improvement of service promotion on company webpages.