Financial interest, knowledge, and investment decisions of German/Austrian vs. Indian Gen Z members:: Empirical evidence and implications for Fintech marketing

Andreas Zehetner; Christoph Eisl; Reena Mehta; Malina Schnallinger

Financial interest, knowledge, and investment decisions of German/Austrian vs. Indian Gen Z members: Empirical evidence and implications for Fintech marketing

Andreas Zehetner, Christoph Eisl, Reena Mehta, Malina Schnallinger

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Deutsch (Österreich)
Titel	18th SIMSR Global Marketing Confernce
Seiten	131-138
Publikationsstatus	Veröffentlicht - 10 Feb. 2023

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@inproceedings{46c41d95f62549e8a03efb94fbca1aa5,

title = "Financial interest, knowledge, and investment decisions of German/Austrian vs. Indian Gen Z members:: Empirical evidence and implications for Fintech marketing ",

author = "Andreas Zehetner and Christoph Eisl and Reena Mehta and Malina Schnallinger",

year = "2023",

month = feb,

day = "10",

language = "Deutsch ({\"O}sterreich)",

isbn = "978-81-957782-0-1",

pages = "131--138",

booktitle = "18th SIMSR Global Marketing Confernce",

}

TY - GEN

T1 - Financial interest, knowledge, and investment decisions of German/Austrian vs. Indian Gen Z members:

T2 - Empirical evidence and implications for Fintech marketing

AU - Zehetner, Andreas

AU - Eisl, Christoph

AU - Mehta, Reena

AU - Schnallinger, Malina

PY - 2023/2/10

Y1 - 2023/2/10

M3 - Konferenzbeitrag

SN - 978-81-957782-0-1

SP - 131

EP - 138

BT - 18th SIMSR Global Marketing Confernce

ER -