Exploring the Influence of Personality Traits on Affective Customer Experiences in Retailing: Combination of Heart Rate Variability (HRV) and Self-report Measures

Anna Hermes, René Riedl

Publikation: Beitrag in Buch/Bericht/TagungsbandKonferenzbeitragBegutachtung

2 Zitate (Scopus)

Abstract

As a result of changes in customers’ shopping behaviors and a corresponding increase in omnichannel behavior (i.e., a blend of online and offline channels), a good customer experience (CX) is crucial for retailers’ success. Affective CX responses are especially crucial in impacting a company’s marketing outcomes, such as a high level of future purchase intentions. Here, we hypothesize that a customer’s affective CX is significantly influenced by his or her personality traits. Based on this hypothesis, we plan to collect physiological data (heart rate variability) and self-report data to study affective CX. Specifically, we will examine the relationship between personality traits, affective CX, and future purchase channel choice intentions. Based on the findings, we will then formulate academic and managerial implications.
OriginalspracheEnglisch
TitelInformation Systems and Neuroscience: NeuroIS Retreat 2021
Redakteure/-innenFred D. Davis, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adriane B. Randolph, Gernot Müller-Putz
ErscheinungsortCham
Herausgeber (Verlag)Springer
Seiten20-29
Seitenumfang10
ISBN (elektronisch)978-3-030-88900-5
ISBN (Print)978-3-030-88899-2
DOIs
PublikationsstatusVeröffentlicht - 29 Okt. 2021
VeranstaltungNeuroIS Retreat 2021 : Virtual Conference - Online, Online
Dauer: 1 Juni 20213 Juni 2021
http://www.neurois.org

Publikationsreihe

NameLecture Notes in Information Systems and Organisation
Band52 LNISO
ISSN (Print)2195-4968
ISSN (elektronisch)2195-4976

Konferenz

KonferenzNeuroIS Retreat 2021
KurztitelNeuroIS
OrtOnline
Zeitraum01.06.202103.06.2021
Internetadresse

Fingerprint

Untersuchen Sie die Forschungsthemen von „Exploring the Influence of Personality Traits on Affective Customer Experiences in Retailing: Combination of Heart Rate Variability (HRV) and Self-report Measures“. Zusammen bilden sie einen einzigartigen Fingerprint.

Zitieren