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Abstract
As a result of changes in customers’ shopping behaviors and a corresponding increase in omnichannel behavior (i.e., a blend of online and offline channels), a good customer experience (CX) is crucial for retailers’ success. Affective CX responses are especially crucial in impacting a company’s marketing outcomes, such as a high level of future purchase intentions. Here, we hypothesize that a customer’s affective CX is significantly influenced by his or her personality traits. Based on this hypothesis, we plan to collect physiological data (heart rate variability) and self-report data to study affective CX. Specifically, we will examine the relationship between personality traits, affective CX, and future purchase channel choice intentions. Based on the findings, we will then formulate academic and managerial implications.
Originalsprache | Englisch |
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Titel | Information Systems and Neuroscience: NeuroIS Retreat 2021 |
Redakteure/-innen | Fred D. Davis, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adriane B. Randolph, Gernot Müller-Putz |
Erscheinungsort | Cham |
Herausgeber (Verlag) | Springer |
Seiten | 20-29 |
Seitenumfang | 10 |
ISBN (elektronisch) | 978-3-030-88900-5 |
ISBN (Print) | 978-3-030-88899-2 |
DOIs | |
Publikationsstatus | Veröffentlicht - 29 Okt. 2021 |
Veranstaltung | NeuroIS Retreat 2021 : Virtual Conference - Online, Online Dauer: 1 Juni 2021 → 3 Juni 2021 http://www.neurois.org |
Publikationsreihe
Name | Lecture Notes in Information Systems and Organisation |
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Band | 52 LNISO |
ISSN (Print) | 2195-4968 |
ISSN (elektronisch) | 2195-4976 |
Konferenz
Konferenz | NeuroIS Retreat 2021 |
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Kurztitel | NeuroIS |
Ort | Online |
Zeitraum | 01.06.2021 → 03.06.2021 |
Internetadresse |
Fingerprint
Untersuchen Sie die Forschungsthemen von „Exploring the Influence of Personality Traits on Affective Customer Experiences in Retailing: Combination of Heart Rate Variability (HRV) and Self-report Measures“. Zusammen bilden sie einen einzigartigen Fingerprint.Projekte
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PERFORM - Pioneering the Digital Future for Omnichannel Retail Managers
Auinger, A. (Leitende(r) Forscher/-in), Stüger, A. (Weitere Forschende), Obermayr, M. (Weitere Forschende) & Zimmermann, R. (Weitere Forschende)
01.01.2018 → 31.12.2022
Projekt: Forschungsprojekt