Exploring the Influence of Digital Technologies on the Operations and Synergies of Sales and Marketing Divisions in Technical B2B Companies

Andreas Zehetner; Christopher Korntner-Kanitz

Exploring the Influence of Digital Technologies on the Operations and Synergies of Sales and Marketing Divisions in Technical B2B Companies

Andreas Zehetner, Christopher Korntner-Kanitz

Research Center Steyr

Publikation: Konferenzbeitrag › Papier › Begutachtung

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2024
Veranstaltung	EMAC 2024: 53rd Annual Conference of the European Marketing Academy - Bucharest, Rumänien Dauer: 28 Mai 2024 → 31 Mai 2024 https://emac2024.org/

Konferenz

Konferenz	EMAC 2024
Land/Gebiet	Rumänien
Ort	Bucharest
Zeitraum	28.05.2024 → 31.05.2024
Internetadresse	https://emac2024.org/

Zitieren

@conference{4fa704df02404757abb0e2b78c773348,

title = "Exploring the Influence of Digital Technologies on the Operations and Synergies of Sales and Marketing Divisions in Technical B2B Companies",

author = "Andreas Zehetner and Christopher Korntner-Kanitz",

year = "2024",

language = "English",

note = "EMAC 2024 : 53rd Annual Conference of the European Marketing Academy ; Conference date: 28-05-2024 Through 31-05-2024",

url = "https://emac2024.org/",

}