Experience Travel Project – Creating a Better Service Experience for Public Transportation

Noora Nylander; Markus Kretschmer

Experience Travel Project – Creating a Better Service Experience for Public Transportation

Research Center Wels

Publikation: Buch/Bericht › Auftragswerk

Originalsprache	Englisch
Seitenumfang	46
Publikationsstatus	Veröffentlicht - 2016

Schlagwörter

service design
marketing communication
public transportation
design thinking

Zitieren

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title = "Experience Travel Project – Creating a Better Service Experience for Public Transportation",

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author = "Noora Nylander and Markus Kretschmer",

year = "2016",

language = "English",

isbn = "ISBN 978-951-827-265-9/ISSN 2342-7507",

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AU - Kretschmer, Markus

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KW - marketing communication

KW - public transportation

KW - design thinking

KW - service design

KW - marketing communication

KW - public transportation

KW - design thinking

M3 - Commissioned report

SN - ISBN 978-951-827-265-9/ISSN 2342-7507

BT - Experience Travel Project – Creating a Better Service Experience for Public Transportation

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