Abstract
Following literature that already reframes entrepreneurship as a social change activity, we
consider the change potential of entrepreneurial narratives in crowdfunding pitches of
predominantly female-run ventures. In particular, we position the community driven
phenomenon crowdfunding as a vehicle to transcend and change the predominantly masculine
discourse within entrepreneurship literature. Following an idiographic methodology, we
critically analyze the discourse in crowdfunding video representations of ventures and explore
structure, linguistic usage, visual artifacts and the implied intentions towards social change
from a feminist perspective. From the sampling set of 42 crowdfunding campaigns, we use
discursive elements and tropes to identify feminist themes as important factors towards
influencing the way society (the crowd) understands entrepreneurial activities. In addition, we
contribute to research by furthering the social change perspective on entrepreneurship and by
addressing epistemological issues relating to prevailing paradigms.
Originalsprache | Englisch |
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Titel | British Academy of Management 2018 Proceedings |
Seiten | 2-26 |
Publikationsstatus | Veröffentlicht - 2018 |
Veranstaltung | British Academy of Management Conference 2018 - Bristol, Großbritannien/Vereinigtes Königreich Dauer: 4 Sep. 2018 → 6 Sep. 2018 https://www.bam.ac.uk/civicrm/event/info?id=3337 |
Konferenz
Konferenz | British Academy of Management Conference 2018 |
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Land/Gebiet | Großbritannien/Vereinigtes Königreich |
Ort | Bristol |
Zeitraum | 04.09.2018 → 06.09.2018 |
Internetadresse |
Schlagwörter
- feminism
- entrepreneurship
- crowdfunding
- critical approach
- discourse analysis