Effects of Digital Technologies on the Role, Functions, and Interplay of Marketing and Sales Departments in Technical B2B Companies

Keyphrases

• Sales Department 100%
• Marketing Department 100%
• Role Functioning 100%
• B2B Companies 100%
• Educators 25%
• Customer Focus 25%
• Scientific Community 25%
• Analytical Skills 25%
• Sales Function 25%
• Sales Personnel 25%
• C-level 25%
• Salespeople 25%
• Marketing Employee 25%
• Change Impact 25%
• Marketing Function 25%
• Marketing-operations Interface 25%
• Research Component 25%
• Potential Conflict 25%
• Task Consolidation 25%
• Digital Competencies 25%
• Recruitment Advertisement 25%

Social Sciences

• Sales 100%
• Digitization 100%
• Role and Function 100%
• Focus Group 12%
• Digitalization 12%
• Technological Advancement 12%
• Marketing Department 12%
• Potential Conflict 12%
• Advertising 12%