Effect of Recession on Consumer Attitudes towards Environmentally-Friendly Products

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag

Originalsprache	Englisch
Titel	Proceedings of the 2010 Global Marketing Conference at Tokyo
Seiten	717-718
Publikationsstatus	Veröffentlicht - 2010
Veranstaltung	Global Marketing Conference 2010 - Tokio, Japan Dauer: 8 Sep. 2010 → 12 Sep. 2010

Konferenz	Global Marketing Conference 2010
Land/Gebiet	Japan
Ort	Tokio
Zeitraum	08.09.2010 → 12.09.2010

Zitieren

@inproceedings{4248b7eaea154c868de529c4e1491127,

title = "Effect of Recession on Consumer Attitudes towards Environmentally-Friendly Products",

author = "Fiona Schweitzer and Miu Kwong and Kurt Gaubinger",

year = "2010",

language = "English",

pages = "717--718",

booktitle = "Proceedings of the 2010 Global Marketing Conference at Tokyo",

note = "Global Marketing Conference 2010 ; Conference date: 08-09-2010 Through 12-09-2010",

}

TY - GEN

T1 - Effect of Recession on Consumer Attitudes towards Environmentally-Friendly Products

AU - Schweitzer, Fiona

AU - Kwong, Miu

AU - Gaubinger, Kurt

PY - 2010

Y1 - 2010

M3 - Conference contribution

SP - 717

EP - 718

BT - Proceedings of the 2010 Global Marketing Conference at Tokyo

T2 - Global Marketing Conference 2010

Y2 - 8 September 2010 through 12 September 2010

ER -