Does Anyone Read Your Marketing Emails? No? Then Customize It! - The Effect of Content and Timing

Publikation: Konferenzbeitrag › Papier › Begutachtung

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2024
Veranstaltung	2024 AMA Winter Academic Conference: Unlocking our potential - St. Pete Beach, USA/Vereinigte Staaten Dauer: 23 Feb. 2024 → 25 Feb. 2024

Konferenz	2024 AMA Winter Academic Conference
Land/Gebiet	USA/Vereinigte Staaten
Ort	St. Pete Beach
Zeitraum	23.02.2024 → 25.02.2024

Best Paper Award
Korntner-Kanitz, C. (Empfänger*in), Schade, M. (Empfänger*in), Dulle, M. (Empfänger*in), Wiezorrek, J. (Empfänger*in), Buttgereit, S. (Empfänger*in) & Zehetner, A. (Empfänger*in), 2024
Auszeichnung

Zitieren

@conference{cd5b3fc2b6254a07ad9cac5cc8dd1d27,

title = "Does Anyone Read Your Marketing Emails? No? Then Customize It! - The Effect of Content and Timing",

author = "Christopher Korntner-Kanitz and Michael Schade and Maik Dulle and Jan Wiezorrek and Stephan Buttgereit and Andreas Zehetner",

year = "2024",

language = "English",

note = "2024 AMA Winter Academic Conference ; Conference date: 23-02-2024 Through 25-02-2024",

}

TY - CONF

T1 - Does Anyone Read Your Marketing Emails? No? Then Customize It! - The Effect of Content and Timing

AU - Korntner-Kanitz, Christopher

AU - Schade, Michael

AU - Dulle, Maik

AU - Wiezorrek, Jan

AU - Buttgereit, Stephan

AU - Zehetner, Andreas

PY - 2024

Y1 - 2024

M3 - Paper

T2 - 2024 AMA Winter Academic Conference

Y2 - 23 February 2024 through 25 February 2024

ER -