Do not underestimate email customization to boost consumer engagement – the impact of the customization elements timing and content

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	EMAC Annual Conference 2023 – University of Southern Denmark
Seiten	124
Publikationsstatus	Veröffentlicht - 26 Mai 2023

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@inproceedings{c86ab91d6ad140ec89d389b1942d120c,

title = "Do not underestimate email customization to boost consumer engagement – the impact of the customization elements timing and content",

author = "Michael Schade and Christopher Korntner-Kanitz and Maik Dulle and Jan Wiezorrek and Stephan Buttgereit and Andreas Zehetner",

year = "2023",

month = may,

day = "26",

language = "English",

pages = "124",

booktitle = "EMAC Annual Conference 2023 – University of Southern Denmark",

}

TY - GEN

T1 - Do not underestimate email customization to boost consumer engagement – the impact of the customization elements timing and content

AU - Schade, Michael

AU - Korntner-Kanitz, Christopher

AU - Dulle, Maik

AU - Wiezorrek, Jan

AU - Buttgereit, Stephan

AU - Zehetner, Andreas

PY - 2023/5/26

Y1 - 2023/5/26

M3 - Conference contribution

SP - 124

BT - EMAC Annual Conference 2023 – University of Southern Denmark

ER -