Digital Customer Experience in B2B - How far do Companies go?

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	2023 AMA Summer Academic Conference
Untertitel	A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem
Erscheinungsort	USA
Herausgeber (Verlag)	American Marketing Association
Seiten	131-134
ISBN (elektronisch)	978-0-87757-017-2
ISBN (Print)	978-0-87757-017-2
Publikationsstatus	Veröffentlicht - 4 Aug. 2023

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@inproceedings{03205dee716a4b759d157e0d85b6398b,

title = "Digital Customer Experience in B2B - How far do Companies go?",

author = "Christopher Korntner-Kanitz and Michael Schade and Marlene Landershammer and Andreas Zehetner",

year = "2023",

month = aug,

day = "4",

language = "English",

isbn = " 978-0-87757-017-2",

pages = "131--134",

booktitle = "2023 AMA Summer Academic Conference",

publisher = "American Marketing Association",

address = "United States",

}

Digital Customer Experience in B2B - How far do Companies go? / Korntner-Kanitz, Christopher; Schade, Michael; Landershammer, Marlene et al.
2023 AMA Summer Academic Conference: A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem. USA: American Marketing Association, 2023. S. 131-134.

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung