Did I select the right programme? What creates and what heals cognitive dissonance of first year marketing students.

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Deutsch (Österreich)
Titel	Marketing Educators' Association Spring Conference Proceedings
Seiten	11-12
Publikationsstatus	Veröffentlicht - 11 Apr. 2021

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@inproceedings{23cd97c489a84e49a1f6cea136d466ee,

title = "Did I select the right programme? What creates and what heals cognitive dissonance of first year marketing students.",

author = "Andreas Zehetner",

year = "2021",

month = apr,

day = "11",

language = "Deutsch ({\"O}sterreich)",

pages = "11--12",

booktitle = "Marketing Educators' Association Spring Conference Proceedings",

}