Customer Experience: How to Turn Customers into Advocates in the Machinery Construction Industry in the Digital Age

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms
Untertitel	International Conference on Research in Advertising (ICORIA), Prague, 2022
Seiten	67-84
Seitenumfang	18
ISBN (elektronisch)	978-3-658-43936-1
Publikationsstatus	Veröffentlicht - 2025

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Kanitz, Christopher ; Landershammer, Marlene ; Schade, Michael. / Customer Experience: How to Turn Customers into Advocates in the Machinery Construction Industry in the Digital Age. Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms: International Conference on Research in Advertising (ICORIA), Prague, 2022. 2025. S. 67-84

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Customer Experience: How to Turn Customers into Advocates in the Machinery Construction Industry in the Digital Age. / Kanitz, Christopher; Landershammer, Marlene; Schade, Michael.
Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms: International Conference on Research in Advertising (ICORIA), Prague, 2022. 2025. S. 67-84.

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

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AU - Landershammer, Marlene

AU - Schade, Michael

PY - 2025

Y1 - 2025

M3 - Conference contribution

SN - 978-3-658-43935-4

SP - 67

EP - 84

BT - Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms

ER -