Customer acceptance of recycled packaging in Austria and Germany

This research investigates customer attitudes towards circular packaging in Austria and Germany, emphasizing the significance of end-consumer awareness and acceptance in promoting a circular economy (CE). It analyzes factors influencing customer behavior, including awareness of environmental impacts, perceptions of circular packaging, and willingness to pay for sustainable options. The study highlights the critical role of transparent communication by businesses to avoid greenwashing and build end-consumer trust. Through a comprehensive survey, the research reveals insights into customer preferences, behavior tendencies, and the impact of socio-economic factors on their purchasing decisions. The findings provide valuable guidance for companies seeking to implement circular business models and sustainable packaging practices.