Creating Consumer-Based Brand Equity With Brand Communication on Facebook

Wolfgang Jonas Weitzl, Sabine Einwiller, Ardion Beldad, Robert Zniva

Publikation: Konferenzbeitrag › Poster › Begutachtung

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2016
Extern publiziert	Ja
Veranstaltung	2016 International Communication Association (ICA) Annual Conference - Fukuoka, Japan Dauer: 5 Sep. 2016 → 10 Sep. 2016

Konferenz	2016 International Communication Association (ICA) Annual Conference
Land/Gebiet	Japan
Ort	Fukuoka
Zeitraum	05.09.2016 → 10.09.2016

Zitieren

@conference{d0b62f02974a464a98cfc172118b921f,

title = "Creating Consumer-Based Brand Equity With Brand Communication on Facebook",

author = "Weitzl, {Wolfgang Jonas} and Sabine Einwiller and Ardion Beldad and Robert Zniva",

year = "2016",

language = "English",

note = "2016 International Communication Association (ICA) Annual Conference ; Conference date: 05-09-2016 Through 10-09-2016",

}