Creating Competitive Advantage from Services: A Design Thinking Case Study from the Commodities IndustryService design thinking can provide the tools to help companies design value propositions that meet customer needs and sustain competitive advantage.

Christiane Rau, Anna Zbiek, Julia Jonas

Publikation: Beitrag in FachzeitschriftArtikelBegutachtung

20 Zitate (Scopus)

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Betriebs- & Volkswirtschaft

Ingenieurwesen & Materialwissenschaft